Bumble confirmed that a new offer featuring their most recent celebrity partner Serena Williams will debut while in the first half of the SuperBowl.
Relating to AdWeek, Bumble mocked an innovative new strategy using the golf star, admitting it would coordinate using the SuperBowl, although it wasn’t clear if they were about to air an advertising through the video game, among most-watched yearly occasions inside the U.S. (and another of the most costly advertisement buys). Bumble has affirmed their unique first SuperBowl advertising will function Serena Williams in addition to their brand new venture “The Ball is in Her Court.”
Bumble, a female-friendly dating app, is actually dedicated to its female-empowerment purpose. Over the last couple of years, the company features debuted choices that appeal especially to ladies, such partnering with Moxy Hotels to supply BumbleSpot â verified places where Bumble people can satisfy for times, career networking, or prospective brand-new friendships – to try to generate safe spaces for women.
The offer with Williams will feature the woman surge to celebrity, “not only as an expert tennis star but as operator, role design, spouse and mommy,” according to AdWeek. The spot was created by a mostly feminine group and directed by A.V. Rockwell, an award-winning screenwriter and manager whose work discusses dilemmas on race and oppression.
The message regarding the offer will be promote ladies to manage their stories, one thing Bumble might excited about from introduction of their internet dating software, providing women the energy to really make the first move.
In an intro video clip when it comes to SuperBowl ad, which will air February 3rd, Bumble supplied a peek of what to expect.
“We’re living in a global and community in which everyone is beginning to see differently and starting to realize that we have been in the same way powerful and simply as smart and merely as experienced and merely as businesslike as all other male in this world,” Williams states at the digital camera, which in turn pans to this lady offering a golf ball in a vacant courtroom. “and today you have to arrive and inform all of our story just how it needs to be informed.”
AdWeek noticed that the female-forward Bumble advertising venture is uncommon for a SuperBowl, and that’s these types of a male-dominated space, and more not likely that a mainly feminine staff would generate such a SuperBowl advertisement.
“There are so many women that tend to be prepared and eager [to be engaged in ultra Bowl], and each woman included [in Bumble’s place] had really enthusiasm,” Bumble chief brand policeman Alexandra Williamson told AdWeek.
She continued to say: “individuals will see a unique side to Serena if this advertisement goes live, and that I would attribute that to an all-female group focusing on it.”